Kale Vs. Chicken: Chick-fil-A Sues Local Kale Enthusiast
Now a story about a David-and-Goliath-style confrontation, between fast food chicken and kale. It starts with a Vermont-based folk artist named Bo Muller-Moore.
About ten years ago, Muller-More started using his silk-screen machine to print up and sell T-shirts with the slogan “Eat More Kale.” That might not sound controversial, but to the folks at Chick-fil-A it is.
Chik-Fil-A is an Atlanta-based fast food company that uses images of cows to urge us to “Eat Mor Chikin.” The company says “eat more” — whether it’s chicken, kale oar anything else — is part of its trademark. And it’s demanding that Muller-More stop using the phrase and turn over his website, EatMoreKale.com.
We reached Muller-Moore in Montpelier, Vermont. He told us about the legal challenge — and about his t-shirts.
- Bo Muller-Moore, Eat More Kale.com
*Radio Boston contacted Chick-fil-A for a response but the company won’t comment on pending legal matters.
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